The first series I looked at was 'We need girlfriends' and I thought that this would be a good one to look at in detail because they have used Blogger for there site and we have set our own Blogger page with ours. At first glance, they don't seem to have a lot on this site but I think this works well as you don't want it too cluttered with advertising and unneeded information. They have used a menu down one side, with heading, which will then direct you to all the needed information about the series, characters and makers etc. This works very well as it is a simple way to keep the site clear and easy to use. Just simple browsing and you can find out a lot of information and get a lot of viewers. On the main page you have their production logo and small amount of vital information. This is also another good idea as it brings the audience straight into what the site and the series is and gets their attention straight away. Also on the main page is advertising for merchandise t-shirt's which the fans can buy. This is always a good idea with anything that you produce because it gets an income and fans. However, in our case I don't think that we would want to waste out small budget on t-shirts, as we can find other ways to get a big audience without money.
I think that this way of campaigning would work best for us because it is something that we can do quite easily, minus the t-shirts. It would be really effective and especially when we can link it all up with Twitter and Facebook and get a lot of people looking at it for the next episode and the information.
The other micro-series which I decided to look at was for 'The Guild' and they have used a slightly different campaigning style. They have an advantage, as I think they are being sponsored by someone in their site so they are to have access to a lot advertising. When you first visit the page you see a lot more advertising. They are able to have a DVD out and they have decided to display this at the very top of the page and as soon as someone visits the site they know that they can get the DVD. You can also see that they have been able to buy web space so they are display their video straight on to their website. This then means less searching for the audience and they will get a lot more fans. As you work your way down to start to see that they are linked with Facebook, Twitter, Youtube, Flickr and Xbox. This is a great way of getting a lot of people involved with the series and a lot of fans. In a way we are doing this, by displaying links on a lot of our pages and on a daily basis so people have access to everything.
I don't think that this will be a good idea for our campaign because we just don't have the budget for it, even though it would get us a lot more hits. I know that we will use the links, which will help us a lot but I think that keeping to plan and simple will be best.
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